What is SEO Competitor Keyword Analysis?
SEO competitor keyword analysis is the process of figuring out which keywords your competitors are using to drive traffic to their websites. By doing this, you can see what’s working for them and spot opportunities to improve your own SEO strategy.
What is SEO Competitor Keyword Analysis?
- Discover untapped keyword opportunities that competitors are ranking for.
- Benchmark your SEO performance against competitors.
- Stay competitive by adjusting your strategy based on competitors’ keyword trends.
Competitor analysis is a crucial starting point for our SEO strategy with clients— it means we’re not starting from square one, and it speeds up the results.
For instance, 4dayWeek started attracting high-intent traffic in less than a day through this.
How can you conduct competitor keyword analysis?
Identify Your Competitors
Start by pinpointing your main SEO competitors—including product and organic competitors.
Keyword Research
Use SEO tools like SEMrush or Keywords Everywhere to find the specific keywords your competitors are ranking for—most especially their top-performing ones.
Keyword Gap Analysis
Look for keywords that your competitors are ranking for but you are not. These will be your focus subsequently.
Evaluate Keyword Metrics
Analyse metrics such as search volume, intent, keyword difficulty, and ranking positions to determine which keywords you should focus on.
Beat Their Content
Take a quick look at how they’re approaching the keyword and find a better angle. Also, don’t forget to include EEAT signals when creating the content.
Keyword competitive analysis helps you locate valuable keywords you might have missed.
By following these tips, you can identify these keywords and outrank your competitors.
